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CMOs – Don’t Let This Moment Go To Waste
Challenging economic times bring out the best in performance advertising teams. Over the last year, and especially over the last 90 days, the market has shifted in a very palpable tangible way. Meta laid-off 11,000 people mainly in the business, recruiting, and advertising sectors. VCs have been pulling back investments.
However, we want to share that there is still a lot of profit to be made if we utilize the latest tactics.
3 Cost-Effective Small Business Advertising Ideas
Whether you’re reworking current business marketing strategies or you’re dipping your toes into the world of business advertising, here are cost-effective ways you can promote your business.
Declutter your Google Ads account with these spring cleaning tips
We created a Free Spring Cleaning Toolkit to help you with clean up your Google Ads account
Google Case Study: Fattmerchant acquires more SQLs using Zapier and Offline Conversion Tracking
By automating their offline conversion tracking with this quick integration, Fattmerchant can now re-evaluate their tCPA and value of SQLs based on incoming campaign data. They also save up to three and a half hours every week on manually uploading their CRM conversion data to Google Ads.
Google Case Study: ZenBusiness grows YOY customer acquisition by +400% with 1P data and automation
By consolidating their strategies and activating the right customers with Smart Bidding, ZenBusiness grew YOY customer acquisition by +400 percent, with +25 percent acquisition costs savings. They now exceed acquisition targets and set performance records.
Google Case Study: Gusto increases ROAS by 73% with offline conversion tracking and Smart Bidding
After a six-week test period, the campaigns drove a 127% increase in conversion rate, resulting in a 45% improvement to ROAS. Gusto then migrated all campaigns to Smart Bidding, which drove a 73% increase in non-brand campaign ROAS and +21% ROAS in branded campaigns.
business.com increases its bottom-line performance through value-based bidding
After integrating its real-time offline data with Ads and activating that data with tROAS automated bidding, business.com saw a 31% increase in conversion value of leads and a 10% increase in conversion volume.
Google Case Study: FireEye launches new SaaS platform with Discovery ads
In its first four months, Discovery campaigns drove 653 freesignups, 20% of total volume, at an $88 CPA, which was 56% underFireEye’s goal. Discovery has been a critical efficiency driver and akey lever in scaling signups for Mandiant Advantage.
4 Questions for Your Next Agency Interview
Here are a few questions you can ask potential ad agencies, so you can figure out whether or not you are dealing with what you deserve!